Unreal Fur is a Melbourne based, faux fur label brought to life in 2011 with a clear goal. Our mission is to end the use of real fur in the fashion industry, by providing the most in-vogue faux furs of the best quality in the world. We are a top-tier label, currently stocked in many major stores around the world including Revolve, Free People, Bloomingdales, Saks Fifth Avenue, and Farfetch to name a few.