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From a small start in Devon it has taken 20 years, 100s of samples and 1000s of customers to perfect our children’s outerwear. There are four essential elements. - exceptional technical performance: waterproof, durable, breathable – ready for any weather - bright & bold unisex designs: to love and wear day in and day out - built to last: to wear and wash and pass on - accessible prices: because children are expensive We want our outerwear to inspire children to leap in to life.