The ModelCo brand has remained a flagship for innovation and renowned beauty collaborations with the likes of Elle Macpherson, Rosie Huntington-Whiteley, Hailey Baldwin and Karl Lagerfeld. And thanks to all this support plus that of our original retailers like Colette in Paris, Sephora and New York’s Henri Bendel – we’ve managed to paint much of the globe pink. In 2018, ModelCo collaborated with fashion icon and creative genius Karl Lagerfeld, to launch the KARL LAGERFELD + MODELCO limited-edition colour cosmetics collection.