FINDING COMMON GROUND IN HAIR CARE Created by A-List hairstylists Nikki Lee and Riawna Capri, IN COMMON is an inclusive, luxury hair care treatment brand that’s rooted in the common goal of achieving and maintaining your healthiest hair. WE KNOW HAIR Our founders work day-in and day-out in the salon; they understand damage and how it affects your hair’s overall health—and now they know how to fix it. WE'RE MINIMALISTS We take a strategically minimalist approach to hair care, only adding products that you truly need. No clutter; no complication; no-nonsense. WE LOVE SCIENCE It’s at the core of our formulas’ technologies and enables our products to transform hair from the inside out. WE’RE RESULTS-DRIVEN We believe in efficacious, high-potency, good-for-you ingredients that deliver on our claims—no fillers, no heavy silicones that only offer a superficial fix, because lasting hair health is our common goal.